Latest developments in clinical research recruitment

Latest developments in clinical research recruitment

The advent of the COVID-19 pandemic and its related clinical trials has certainly changed and revolutionized the post-pandemic nature of clinical research and trial recruiting. Researchers are looking to make recruitment processes for clinical research and trials more seamless and effective. Read on to find out more from Grace Federal, experts in healthcare consulting.

Digital engagement

With social distancing and lockdowns, people took advantage of digital platforms to ‘meet’ and stay connected. Digital patient recruitment, too, gained popularity as patients could now be reached digitally or online. Digital platforms and advertising are also being used to recruit patients for clinical trials, without the worry of accessibility or geographical boundaries. If we had to compare patient recruitment in 2019 to 2020, we find that there is substantial increase in Click-through Rates by 20%, engagement rates by 13% and registration rates by 80%.

Clinical recruitment companies are also using platforms such as Spotify ads and placements in podcasts or videos to advertise their trials, providing an opportunity to reach out to a larger audience. 

Human connection

There is no doubt that the world has been a lonely place since we were hit by the pandemic. However, clinical trial recruiters have also found that people need and crave for personal attention and human connections, especially in medicine. Thus, healthcare organizations are looking at adding personal or human follow-up services that can remind patients on the way forward as well as maintain that human connection.

Pre-recruitment

The pandemic has pushed several clinical trials for non-COVID related diseases to the backburner. Clinical trial recruitment companies are looking to create pre-recruitment registries of eligible participants who can be contacted when the trial commences. This ensures there is no wastage of time or efforts when the COVID-19 pandemic subsides and other clinical trials can hit the ground running.

Virtual clinical trials

In the last year and a half, researchers and clinical trial recruitment agencies have been forced to get creative and think out of the box. Thus, traditional clinical trials are now being replaced with virtual or decentralized ones that allow patients to participate from the comfort of their homes without the risk of exposure to COVID and other threats. The main benefits of conducting such a trial include: :

1.     Improved patient experience through telemedicine or face-to-face virtual sessions

2.     Recruitment is easier as location and geography do not have to be considered

3.     Through wearable technology, researchers can collect real-time information spanning the breadth of the patient’s entire day.

Thus, the space in which clinical trials run in today’s world has seen a paradigm shift due to the COVID-19 pandemic. For more information on clinical research recruitment, contact Grace Federal today! 

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